Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. It provides one of the most efficient delivery networks in the world: only one lunch in six million goes astray. Feeding the City is an ethnographic study of the fascinating inner workings of Mumbai's dabbawalas. Supported with rich company examples—GE, Mahindra & Mahindra, Hasbro, IBM, United Rentals, and Tata Consultancy Services—and testimonies of leaders who have successfully used this framework, this book solves once and for all the ... This book celebrates the success strategies of traditional retailers, underscores the ethos of the Indian retail business and unfurls factors responsible for its growth. Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. Rich in detail, the book also brings out Naval's humility and simplicity, his tremendous drive and energy, his quick anger at preceived injustice, his mischievous wit, and love of sports, especially sailing. In this book, Nayar himself describes his blunt refusal to treat the flesh and blood of HCL--its people--as "human resource" or as "intellectual capital" or even as an asset like all its other assets-and how his unique perspective led to an ... Found inside – Page 1965This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Annual Report of the Commission for Children and Young People for 2018-19 Found insideFocus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. "Zigging when others zag is the only way to win in today's rapidly changing world. There's inspiration and learning aplenty in Gamechangers. This book will change your world and help you become a creative leader. 'Rama has developed a very strong case for learning about India on its own terms before investing. 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The book collects research papers presented at the Global Conference on Managing in Recovering Markets (GCMRM), held in March 2014. Found insideIn this meticulously researched book – acclaimed for being the first social history to document and understand India’s new entrepreneurial groups – Harish Damodaran looks to answer who the new ‘wealth creators’ are, as he traces ... The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder’s mentality throughout their organization and find lasting, profitable growth. Found inside – Page 1Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Academicians, practitioners, professionals, and researchers will benefit from the topics discussed in this book. 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