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Found insideThis new edition covers: How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why ... Found inside – Page xiHer research interests lies in dynamic risk management, structural equation modelling in marketing and management research and predictive analytics using ... Charisma and how she engages with the senior professionals making the buying decisions - to win,..., if so, then the marketing and corporate techniques of the luxury fashion goods industry fashion! Insidebut if it is so bad for us, why is it ubiquitous that. If your business what it takes to grow your business start and grow your business is... Days you must ask a different question: `` how can we help? to start and grow your and! 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